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Blade refills specifically designed to help protect pubic skin from shave irritation. Procter & Gamble’s Gillette Venus rolled out this piece to further de-stigmatize the care of pubic hair. From Grey NY, the spot debuts the song “It’s Time to Care (For Your Public Hair)” featuring female rapper Princess Nokia. When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored.
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However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene. That’s right, to mark the launch of its newest collection, Gillette has shone the spotlight on... This campaign aligns with the major shift that's happening with the beauty standards surrounding body hair.
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New Venus razors ad features a song about pubic hair - Audacy
New Venus razors ad features a song about pubic hair.
Posted: Tue, 18 May 2021 07:00:00 GMT [source]
While 84% of U.S. women remove at least some of their pubic hair, 87% of them are dissatisfied with the results, per a 2019 survey by P&G. Venus’ Pubic Hair & Skin razor is specifically designed to help protect pubic skin from shave irritation, razor burn, and ingrown hairs. Its patented Irritation Defense Bar and optimally spaced blades allow the blades to cut hair while barely touching the skin. Also the razor refills come equipped with a precision trimmer on the back of the blades to navigate tricky areas.
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The Venus Skin Smoothing Exfoliant is considered one of the best exfoliators for bikini area care. Adweek is the leading source of news and insight serving the brand marketing ecosystem. The 1-minute spot sees our cartoon hairoine perched on a bathtub soap dish, belting out the woes of life as the body’s most maligned cuticle. If creatives have one job left, it is to find clever and imaginative ways to sell these kinds of products while being polite and respectful guests in people’s homes.
It’s a contradictory turn for an industry that for the past century has urged women to remove or obscure all hair that wasn’t sitting neatly atop their head. “It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear? A new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis — whether shaved or not. You may remember how rigorously I defended the “trimming bushes” ad for Schick’s Hydro Silk TrimStyle razor — also a product for women who shave down there. That ad too drew plenty of criticism, but to the best of my knowledge, it only aired after prime-time viewing hours or during shows intended for mature audiences. In case you missed it, the ad literally shows a closeup of a woman’s crotch while talking about shaving pubic hair.
Pubic Hair & Skin
The company offers products aiming to prep, protect and maintain pubic hair and skin. Venus acknowledges not just any razor will do for shaving where your skin is most sensitive -- which is why its developed its Venus razor for pubic hair and skin with its patented irritation defense bar, offering a smooth shave where blades barely touch skin. The charming commercial comes as beauty and hygiene brands, in particular, are increasingly using clever marketing to attack the taboos inherent in their products, as Fast Company points out. For example, Thinx, the “period-proof” panty company, caused a stir with a number of ad campaigns during the past five years, such as one depicting fruit that some would say is reminiscent of certain parts of the female anatomy. Say hello to smooth and soft skin with a range of pubic hair care products from Venus.
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Gillette Venus, Princess Nokia Drop a Song About Pubic Care - Adweek
Gillette Venus, Princess Nokia Drop a Song About Pubic Care.
Posted: Wed, 13 Jul 2022 07:00:00 GMT [source]
The Venus for Pubic Hair & Skin Gentle Trimmer is designed to complete the lineup of tools to offer all key methods women use to care for pubic hair and skin. "The Pube Song" wants to normalize doing whatever you want with your pubic hair. "Why the mass hysteria about the pubic area?" a chorus of pubic hairs sing.
"Our new collection not only offers women more options for pubic grooming than we ever have before, but starts a new conversation about using language that accurately and respectfully represents the female body." The Gillette Venus brand is bringing P&G's commitment to portraying more realistic depictions of women and their bodies to the hair grooming space by promoting a new product line with a quirky song and video that resembles classic animated musical numbers. The push comes amid research by the company that suggests that both the products and marketing around pubic grooming are unsatisfactory.
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Instead, it is done in the style of an animated musical and features a lesser-mentioned bodily feature. Venus surveyed 250 US women in 2021 and found that a majority of them would prefer to use anatomical terms like "pubic" but don't actually do so — most likely because it's deemed inappropriate or "weird" by society. Based on my own online research and an informal survey of people in my circle, this ad for Venus seems to be divisive even among women in the target audience. Worse, this ad has incensed Gillette buyers of both sexes who swear they’ll stop buying the brand altogether.
The reason I like Schick’s “trimming bushes” ad so much is because it is fun and flirty — perfect for its target audience. I suspect that the people who complained loudest about this ad were not in the target market and would not have bought the product anyway. "Consumers trust our brands, and we aim to ensure that the data that they choose to share with us will be used in ways that they prefer," Chief Brand Officer Marc Pritchard said at CES in January. Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. In other words, advertisers — use your heads, and keep your junk in your pants.
Gillette Venus has come out with a new line of products for pubic hair and skin, and they’ve taken a rather unique approach to advertising it. Most razor and shaving products opt for a spa and flowery theme while saying things like “great for all hair,” and simply showing bare legs and arms. Gillette took a brave leap forward and decided to animate a single pubic hair that sings about, well, pubic hair, and the general taboo around the word. Specifically designed to help protect pubic skin and the bikini line from shave irritation, razor burn, and ingrown hairs. Venus recognizes that the pubic region requires a special kind of care given thin skin and coarse hair.
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